The Growth Lab

Insights from our latest growth marketing experiments

Inbound Marketing |

flux+flow Case Study: Reimagining INGENIA Talent's Digital Identity

Summary INGENIA Talent is a search and selection firm focused on recruiting talent in order to help (...)

Inbound Marketing |

How We Built An Inbound Marketing Campaign While Riding The T

Inbound Marketing Campaigns in Under 30 Minutes For many Bostonians, just mentioning the T - The (...)

Demand Generation |

Building a Demand Generation Campaign: What You Need To Know

What you need to know about building a demand generation campaign. How can you power your demand (...)

Demand Generation |

Cost of a Full-Time Marketing Hire vs. An Embedded External Growth Marketing Team

You know you need marketing help, but how are you going to effectively and efficiently bolster the (...)

Demand Generation |

10 Hiring Considerations: External Growth Team vs. Internal Marketing Contributor

Launching a business is not unlike birthing a baby: both are painful in their own way and both (...)

Demand Generation |

6 Reasons Why B2B SaaS Companies Should Work With flux+flow

If you’ve been chasing better ROI, frantically trying to increase engagement, and scouting new (...)

Demand Generation |

10 Reasons B2B SaaS Startups Should Work with flux+flow

In business, success is highly dependent on momentum. If the pendulum swings in your favor (it (...)

Demand Generation |

Digital Marketing vs Growth Marketing: What You Need to Know

When you’re launching a company, you generally find yourself thirsting for two things: customers (...)

Demand Generation |

What’s the Difference Between Growth Hacking and Growth Marketing?

Imagine you’ve signed up to run a 5k in six months. You’ve got shoes, a map of the course and those (...)