The Growth Lab

Insights from our latest growth marketing experiments

Inbound Marketing |

Buyer Personas: You Don't Know Me

The Power of Buyer Personas Whom are you writing for? Getting to know your audience is one of the (...)

Inbound Marketing |

Hub & Spoke: The Foundation of a Strong Content Strategy

Building a Next-Generation Content Marketing Strategy If you’re yearning for stability and (...)

Inbound Marketing |

What is an SEO-driven Content Strategy?

SEO-driven Content If you’ve studied up on internet marketing to any degree over the last few (...)

Inbound Marketing |

Hey! Stop Committing Random Acts of Digital Marketing

Only You Can Prevent Random Acts of Digital Marketing There’s a tendency in digital marketing to (...)

Inbound Marketing |

Inbound Marketing Campaigns: What You Need To Know

  Everything You Need to Know About Inbound Marketing Campaigns Every Super Bowl Sunday, big brands (...)

Inbound Marketing |

flux+flow Case Study: Animated Explainer Video for B2B SaaS Stealth Mode Startup

Custom Animated Explainer Video for Insurance Tech Startup Service Performed: Custom Animated (...)

Demand Generation |

flux+flow Case Study: Facebook-Powered Demand Gen Campaign

Facebook-Powered Demand Gen Program for Complete Payroll Service Performed: Demand Generation (...)

Demand Generation |

flux+flow Case Study: Paid Growth Marketing Funnel To Launch New Product

Paid Growth Funnel for Kantola Training Solutions Growth Marketing Services Performed: Paid growth (...)

Inbound Marketing |

The Ultimate Guide to Animated Explainer Videos

Video animation is hot these days. Why? Well for starters, it’s accessible, it’s eye-catching, and (...)