The Growth Lab

Insights from our latest growth marketing experiments

Demand Generation |

Demand Generation: The Solution to Your B2B SaaS Lead Problems

As far as tools go, funnels are straightforward. Whatever goes in falls through the bottom. When it (...)

Sales Enablement |

Sales Enablement: A Growing Trend Among B2B SaaS Companies

The sales profession has changed, and B2B SaaS sales are becoming more difficult to close in large (...)

Inbound Marketing |

The Client/Agency Discovery Process: What You Need to Know

  Our team at flux+flow does a lot of things differently — that’s why our approach translates into (...)

Inbound Marketing |

PPC Audits: Keywords and Quality Scores, and Click-through Rates, Oh My!

Before you put your money where your marketing is, determine how your hard-earned dough can best (...)

Inbound Marketing |

Content Marketing Audits: What You Need to Know

What has your content marketing done for you lately? We talk a lot about the significance of great (...)

Inbound Marketing |

Competitive Analysis: How To Blast Past Your Competition

SEO. PPC campaigns. Content marketing. Your website. Martech. These five elements can catapult you (...)

Inbound Marketing |

The A Word: Why You Don't Need To Fear The SEO Audit

SEO Audits Are Good. Trust Us. Putting the words “SEO” and “audit” in the same sentence seems like (...)

Demand Generation |

Growth Marketing Journey: What Level Are You? [Infographic]

Where are you in your growth marketing journey? Find out what level you are and how you can upgrade (...)

Inbound Marketing |

flux+flow Case Study: New Website Launch for Integrated Monitoring

Responsive Website for Boston-based Startup Services Performed: Website Design & Development (...)